What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Gerald Subaru of North Aurora dedicated locally to the Love Promise?

For over 70 years The Gerald Family has been dedicated to helping make a positive change in the lives of others by supporting our local communities and charitable organizations. We believe in the good work of the charities and groups we support and stand behind their efforts to make a difference in our communities.

PAWS Chicago
Boys & Girls Clubs of America, Big Brothers/Big Sisters, YMCA, People to People
Families Helping Families, Hesed House, Arranmore Center for the Arts, American Red Cross, Tri-City Family Services
The Edward Foundation, Living Well Cancer Research, American Cancer Society, Hope on Wheels

Subaru Love Promise Heart

Love Promise Stories from Gerald Subaru of North Aurora

Marmion Thanks Gerald Subaru North Aurora!  –  Bill F

Marmion Thanks Gerald Subaru North Aurora!

We would like to thank Gerald Subaru in North Aurora for their support of Marmion Academy. Through their generous sponsorship, we’re able to provide financial assistance to area families seeking the spiritual, academic and leadership foundation that Marmion provides. Since 1933, Marmion has assisted in developing young men throughout the Fox Valley and beyond into responsible citizens. We thank the Gerald Subaru family for their support of our mission.

Gerald Subaru shares love with TCFS  –  Sacha U

Gerald Subaru shares love with TCFS

"I just bought a Subaru from Gerald!" exclaimed Jim Otepka, now retired Executive Director of TriCity Family Services, upon hearing of being chosen to be the recipient of the "Share the Love" program. This unexpected gift helps hundreds of children and their families receive counseling and other mental health & psychiatric services that for many would simply be out of reach financially were it not for TCFS. For 50 years, TCFS has been a vital community partner in the TriCities to ensure quality, compassionate and affordable mental health services to both, English and Spanish speaking families. TCFS is deeply grateful to Gerald Subaru for their generosity and vision to support mental health for all ages and income levels and therefore furthering TCFS' mission of "Strengthening People - Building Community." Thank you, Gerald Subaru, for sharing your love and bringing healing, hopefulness and purpose to the families we serve!

Giant Steps For Autism  –  Lisa E

Giant Steps For Autism

The Board of Directors, Staff, Families, and Individuals we serve are truly honored, proud and grateful to call Gerald Subaru of North Aurora our friends! The support and generosity we have received since 2015 has been above and beyond in all aspects. Sponsoring our Annual Charity Auction and 5K Walk has helped so many families and students here at Giant Steps. They truly have opened their hearts and doors to us by inviting us to tour and visit their dealership with our students and staff over the last couple of years. We couldn't continue to provide the high quality services we provide to the autism community without them. Giant Steps cannot say THANK YOU enough!!! You have all become part of our family:) Giant Steps LOVES Gerald Subaru!!

Subaru Loves to Care program  –  Kate K

Subaru Loves to Care program

It was an honor to represent LLS during the delivery of blankets and craft kits from Gerald Subaru North Aurora to UIC in Chicago on 8/17. Donna at Gerald Subaru has been with her organization for 30 years and Neriza Dumayas from UIC has been with her organization for 23 years. I can see why they would stay with their organizations for so long!

Shamrockin' for a Cure  –  Matt O

Shamrockin' for a Cure

Much thanks to Gerald Subaru of North Aurora for sponsoring Shamrockin' for a Cure in 2016 and 2017. For the past five years my wife and I have hosted Shamrockin' for a Cure to benefit the Cystic Fibrosis Foundation and we are especially grateful for our loyal sponsors! With the help and support of sponsors like Gerald Subaru of North Aurora, the Cystic Fibrosis Foundation can fund more research to accelerate the drug development pipeline and help us find a much needed cure for my son Brady, my nephew Emmett and the 30,000 patients across the US who fight the disease day-in and day-out. Cystic fibrosis is a progressive, genetic disease that causes persistent lung infections and limits the ability to breathe over time. In people with CF, a defective gene causes a thick, buildup of mucus in the lungs, pancreas, and other organs. In the lungs, the mucus clogs the airways and traps bacteria leading to infections, extensive lung damage, and eventually, respiratory failure. In the pancreas, the mucus prevents the release of digestive enzymes that allow the body to break down food and absorb vital nutrients. THANK YOU Gerald Subaru of North Aurora for helping to make CF stand for Cure Found!

Dntwn St. Charles Partnership loves Gerald Subaru!  –  Laura P

Dntwn St. Charles Partnership loves Gerald Subaru!

The Downtown St. Charles Partnership is so appreciative of the partnership with Gerald Subaru, North Aurora as the Presenting Sponsor for our Annual St. Patrick's Day Parade 2017! The St. Patrick's Day Parade, held annually in Downtown St. Charles, has become a family tradition. Thousands of people of all ages line Main Street to watch melodic strains of the Celtic pipe bands and enjoy all that this parade has to offer. The Downtown St. Charles Partnership (DSCP) is a volunteer-driven non-profit organization dedicated to the ongoing revitalization of Downtown St. Charles. We work closely with the City of St. Charles Economic Development assisting new and existing businesses in downtown St. Charles. We are thrilled to have Gerald Subaru's support in bringing this amazing event to St. Charles. We are devoted to enhancing downtown St. Charles' identity and invite all to come Discover Your City Side in Downtown St. Charles! Thank you again to Gerald Subaru, North Aurora for your generous partnership!

It takes a village.....  –  Mary D

It takes a village.....

The African phrase, It Takes Village, is a Families Helping Families favorite because it succinctly identifies the long-term hard work of volunteers, as well as the ongoing generosity of others in our “village” of Naperville. Gerald Subaru of Naperville—a Gold level donor-- is among our most enduring and generous donors to our organization. Families Helping Families provides—among many other services—housing, educational and job support and mentoring for ten formerly homeless women and their children as they complete their education. Their goal: self-sufficiency— having the ability to work and provide healthy lives for themselves and their children. The donations Gerald Subaru of Naperville have contributed to the FHF program by helping us pay for clients’ rent and utilities. In addition, Gerald Subaru has very generously helped secure safe cars for our clients. Without those cars, many of our clients would not have had the transportation they need to get to their jobs and classes, and would not have been able to reach that goal of self-sufficiency. We—the board, mentors and numerous other FHF volunteers—are so very grateful to Gerald Subaru for partnering with us. THANK YOU VERY MUCH!

Thank you Gerald Subaru of North Aurora!  –  Alicea S

Thank you Gerald Subaru of North Aurora!

Make-A-Wish thanks Gerald Subaru of North Aurora and Gerald Subaru in Naperville for their participation and sponsorship of the sixth annual Penguin Plunge in Ottowa, Il. In frosty 17 degree temperatures, over 400 brave participants jumped in to the frigid waters of the Heritage Harbor to raise over $160,000 for Make-A-Wish Illinois. Gerald Subaru contributed an event sponsorship and were on-site at the event handing out towels to the jumpers. Nationally, Subaru supports Make-A-Wish through the holiday Share the Love event. Customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a $250 donation from Subaru of America. Last year in Illinois, the efforts of local dealerships raised over $80,000 for Make-A-Wish Illinois through Share the Love, and over $3 million nation-wide. Make-A-Wish uses these funds to grant incredible wishes to children battling life-threatening illnesses, to provide them with hope, strength and joy.

Subaru Supports the Arts!  –  Kim D

Subaru Supports the Arts!

Gerald Subaru has been instrumental in providing continuous support to our outdoor concert series at RiverEdge Park in Aurora, IL. Opening in 2013, RiverEdge Park draws over 100,000 patrons to Downtown Aurora each summer, a feat that could not be accomplished without the collaboration from our wonderful partners. The importance of enhancing the art and culture scene lies in the continuous effort to revitalize the downtown Aurora area. Through Gerald Subaru’s generosity, we can continue to provide phenomenal entertainment at an affordable price, and offer free and inexpensive events to our community. The RiverEdge Park staff truly appreciates the opportunity to work with Gerald Subaru, and look forward to a continued partnership as our patronage continues to grow!

Subaru Supports Local Musicians!  –  Amanda H

Subaru Supports Local Musicians!

Gerald Subaru has graciously supported our concerts at Arranmore Farm & Polo Club for the past 5 seasons. Through their generous support, we are able to bring our CabCab concert series to the community. These open-air musical events are held on the pristine, expansive lawn of Arranmore Farm & Polo Club. Families are treated to an eclectic mix of music performed by our favorite, hand-selected performers who have come together to form the one-of-a-kind cover band. Some of our favorite scenes are seeing young children dance with their parents or grandparents, young mothers dancing with their newborns in the back field (saying- thank you—it’s been months since I’ve been out!), neighbors coming together, birthday traditions, first dates- people just enjoying an incredible evening together. Having grown up in Naperville, it’s inspiring to see how the the Gerald's love our town and they continue to enhance our lives. For that, I’m truly grateful. Shannon Greene Robb

Gerald Subaru's Community Support  –  Judy C

Gerald Subaru's Community Support

For many years Gerald Subaru has supported our Swedish Days Festival. This support has allowed us to give our community non-profits the opportunity to raise funds by operating the festival food booths. These non-profit organizations in turn support over 35 different charities including local ones such as CASA Kane County, Hesed House, Lazarus House, Literacy Volunteers Fox Valley, Northern IL Food Bank and many more. The support from Gerald Subaru has created a win-win for our community and the festival.

Batavia loves Gerald Subaru!  –  Cathy M

Batavia loves Gerald Subaru!

Gerald Subaru of North Aurora committed to being a premiere partner of Batavia MainStreet for the 2016 Season. The Batavia MainStreet program is a not-for-profit, community-based organization devoted to enhancing downtown Batavia’s identity as the heart of the community through dedicated volunteer efforts. With Gerald’s generous contribution, MainStreet is able to create a unique and vital downtown that enriches the business community, embraces history, celebrates the arts, preserves our natural environment and promotes quality events to instill a ‘sense of place’ in our community. Gerald Subaru of North Aurora not only contributed financially to our community organization, Amanda actively participates in each community event by providing assistance by marketing our programs to a larger demographic, being present and onsite to interact with our community members and even contributing fun items for the families to take home! Gerald Subaru also stepped up as Stage Presenting Sponsor for our newest community event, OktoberFest. Not only is Gerald Subaru of North Aurora graciously supporting this event, but they are collaborating with Gerald Subaru of Naperville to make sure that our community feels the full love and support of the Love Subaru Promise! We cannot say enough how much we appreciate the continuous support and partnership we receive at Batavia MainStreet from Gerald Subaru. Our next vehicles will surely be from Gerald Subaru of North Aurora!

Share The Love Event  –  Nancy V

Share The Love Event

As part of its ongoing support of local communities, Gerald Subaru of North Aurora and Subaru of America, Inc. presented a check for $7,974 to Living Well Cancer Resource Center. Living Well was selected by Gerald Subaru as their Hometown Charity choice for Subaru's Share the Love event. From November 30, 2015 to January 4, 2016, customers who purchased or leased a new Subaru vehicle selected from a list of charities to receive a donation of $250 from Subaru of America. Subaru retailers also elected to add a local charity to help support their community and Gerald Subaru of North Aurora selected Living Well Cancer Resource Center as it's hometown charity and listed it as an organization that customers could select to receive the 2015 Subaru Share the Love donation. Living Well serves as a vital component to comprehensive cancer care and stands as a gathering place that provides comfort and community to anyone experiencing the effects of cancer. Gerald believes in the good work that Living Well provides and stands by the charity's efforts to make a difference in the local community. The check was presented to Lisa Collins, board member from Living Well by Donna Lawler and Doug Gerald from Gerald Subaru of North Aurora and Marcus Trucco and Ryan Blankenship from Subaru of America.

Share the Love CASA Kane County  –  Lori H

Share the Love  CASA Kane County

Gerald Subaru recently choose CASA Kane County to be the local charity in the "Share the Love" Event. This event offered the opportunity for new car buyers to select a charity- local and national - to receive $250 for each car sold. "It was an honor to have been chosen by Gerald Subaru as the local charity for this fantastic event", said Lori Hewitt, Director of Development for CASA Kane County. "Gerald Subaru and the entire Subaru team were wonderful to work with through the entire event," Hewitt continued. "We were able to come in and speak to the sales team in the dealership to help them learn a little more about what we do and the children we advocate for. That way the sales team was able to answer any questions the new car owners might have had when choosing their favorite charity. This event not only helped to raise funds for CASA Kane County but it also helped in raising awareness to our mission. CASA receives no State or Federal funding and is solely supported by fundraising events, grants and private donations so this event helped in educating the public about what we do throughout all of Kane County" Hewitt continued to say. CASA Kane County is a nonprofit, volunteer organization that advocates for the best interests of abused and neglected children within the Juvenile Court system. Gerald Subaru has been a longtime supporter of CASA Kane County and continues to give back to the community in many ways.